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Scientific articles

Liminality of the »Balkan« Fast Food and Innovative Strategies of its »Europeization«: Čevapčiči with Truffles or Euro-Kebab?

The paper starts with the liminal state of the Balkan fast food in Slovenia and then analyzes innovative attempts of overcoming them by providers. These try to adapt its offer to our local tastes as well as to the changes in them. In their attempts they are forced to compete with global fast food franchises. In spite of their innovative approaches, they are still in the liminal state that forces them again and again to invent new flavors.


Article inside journal

Issue No. 255 - A Critical View on Food and Nutrition / Art and/or Handicap / Mcluhan’s Medium Theory
Časopis za kritiko znanosti
2014 , volume volume 42 , issue issue 255
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